By Michael-Whitney, Huffington Post The Clinton campaign's recent poll of its online supporters through polling firm Penn Schoen and Berland Associates is a sign that the campaign is integrating traditional political tactics into its Internet strategy. Political campaigns have always contacted donors and potential supporters via phone polls or direct mail appeals to find out more about their political preferences and leanings, but Clinton's campaign is going one step further, applying similar techniques to obtain a potentially more accurate portrait of its email list. ......
....In this case, PSB took what is currently understood by Internet strategists as an unusual approach for a political campaign's online survey, emailing a web poll to subscribers of the campaign's email list without telling recipients that the message or survey questions were from the candidate.........
.....
The survey also sheds light on what the campaign sees as its biggest vulnerabilities, as well as its biggest priorities. One series of questions asks respondents to choose the candidate they'd vote for today; the first question has the whole Democratic field, the second has only Clinton, Edwards, and Obama, and the third question is only Clinton and Obama. More than a half-dozen questions asked about perceptions of negative campaigning: if Hillary was attacking her opponents, if other candidates were attacking Hillary, and if so, if it was attacks on policy or attacks because "she is winning."
Following Barack Obama's weekend rallies with Oprah Winfry, the Clinton campaign is likely looking to bring out its own celebrity surrogates, and soon. Two different survey questions try to gauge supporters' views on other candidates and on celebrities who support Hillary. One question asks which celebrity supporter would be the best with which to spend time, including Stephen Spielberg, Robert DeNiro, Billy Crystal, Chevy Chase, Barbara Streisand, and Sarah Jessica Parker.....
No comments:
Post a Comment