We all know that Mark Penn is Hillary Clinton's top strategist. Penn also happens to be the CEO of the company that is representing John McCain, Burson-Marsteller. If Clinton won the Democratic nomination, Penn wins too. If Clinton loses the presidential election to McCain, no matter. Penn's company would win in that scenario too. This obvious conflict of interest explains a large number of questionable attacks on Barack Obama. Penn's "Southern Strategy" against Obama (the process of doctoring photos to make Obama's skin and face appear "blacker") and Penn having Clinton claim that McCain is more ready than Obama to keep America safe are just two examples.