Tuesday, June 17, 2008
will.i.am's "Yes We Can Song" Video Awarded Emmy® for New Approaches in Daytime Entertainment
LOS ANGELES, CA--(Marketwire - June 16, 2008) - Friday evening at the 35th Annual Creative Arts & Entertainment Daytime Emmy® Awards ceremony in New York City, the "Yes We Can Song" was honored with the first-ever Emmy Award for Best New Approaches in Daytime Entertainment. The new category recognizes innovative production techniques and the use of media enhancement to support content. A collaborative video produced by artist will.i.am and Mike Jurkovac, and directed by Jesse Dylan, "Yes We Can Song" has garnered over 25 million views and growing.