The NRA may be spending $40 million on pro-gun rights ads aimed at Barack Obama, but a coalition of liberal groups and labor unions is going to match that figure with a push on another hot issue: universal health care.
Next week, the group Health Care for America Now will unveil a $40 million effort, with the first ad buy being a $1.5 million in national print, online and broadcast advertising.
Elizabeth Edwards, wife of 2004 vice presidential nominee John Edwards, is the headliner for the coalition, which includes a who's who list of liberal organizations such as MoveOn.org, the housing group ACORN, Americans United for Change, the Campaign for America’s Future, the Center for American Progress Action Fund, the National Education Association, National Women’s Law Center, Planned Parenthood and the Service Employees International Union.
The group's goal is to provide "quality, affordable health care for every American," and it obviously dovetails with the Obama campaign's promise of providing universal health care. The group will spend $25 million in paid media, while also funding 100 organizers involved in events around the country.
The campaign launches July 8 with an event at the National Press Club, but the coalition says there will be simultaneous events that day in 44 other cities around the country.
Health Care for America Now Ad
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