Friday, February 29, 2008
Hillary — Fear will not work this time
Update: By Greg Sargent TMP
On a conference call just now, Hillary pollster Mark Penn offered an intriguing defense of the new Hillary ad asking who you want answering the red phone in the White House when your kids are safely sleeping at 3 A.M.
Asked if the ad was reminiscent of the famous Lyndon Johnson ad showing a young girl picking at a daisy before an ominous-sounding announcer counts down from 10-to-one towards a nuclear apocalypse, Penn said:
This is a positive ad. Very soft images. Not at all like that ad. Soft images. It poses a question to people -- who do they want to pick up the phone? Let them make their own judgment. This is a spot that puts [the question] in the hands of voters.
It scarcely needs to be pointed out, of course, that the ad implicitly suggests that you can't trust Obama to answer that red phone while your children sleep.