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Tuesday, March 11, 2008

The Machinery of Hope

Inside the grass-roots field operation of Barack Obama, who is transforming the way political campaigns are run.

..."They've married the incredibly powerful online community they built with real on-the-ground field operations. We've never seen anything like this before in American political history."

In the process, the Obama campaign has shattered the top-down, command-and-control, broadcast-TV model that has dominated American politics since the early 1960s. "They have taken the bottom-up campaign and absolutely perfected it," says Joe Trippi, who masterminded Dean's Internet campaign in 2004. "It's light-years ahead of where we were four years ago. They'll have 100,000 people in a state who have signed up on their Web site and put in their zip code. Now, paid organizers can get in touch with people at the precinct level and help them build the organization bottom up. That's never happened before. It never was possible before."...

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